Swiss grocery chain will re-label Western Sahara melons
Article image

One of Switzerland’s largest supermarket chains has stated it will replace the ‘Morocco’ labels with ‘Western Sahara’ on melons that are imported from the occupied territory.

Published 09 April 2013

Swiss grocery chain Migros will implement the Western Sahara labels from 2014 onwards, a spokesperson of the grocery chain stated in the Swiss edition of the German newspaper Die Zeit. Die Zeit last week featured an article on the controversial origins of some of the fruits and vegetables that end up in Swiss supermarkets: the parts of Western Sahara that have been occupied by Morocco since 1975.

According to Die Zeit, Migros imports produce from the French-Moroccan conglomerate Idyl. The company own plantations and greenhouses in Morocco proper, but also near the town of Dakhla, in the south of occupied Western Sahara. Fruits and vegetables grown in the area are transported to Agadir, in Morocco, where they are packaged before being shipped to shops around the world.

Confronted with evidence that part of their imports come in fact from occupied territory of Western Sahara, Migros announced they’d re-label the melons that are cultivated in Dakhla. From 2014, the supermarket will mark the melons as originating from Western Sahara and not from Morocco as the packages say now.

Just last year, Migros took a similar decision to mark vegetables grown by Israeli companies on occupied Palestinian land as being from Palestine.

According to the Swiss State Secretariat for Economic Affairs, Switzerland imported 30 million Swiss Francs of fruits and vegetables from Morocco in 2012. The lion's share of these imports is tomatoes. 

Last year, Western Sahara Resource Watch published a report “Label and Liability”, documenting how produce from contested agro-industry on occupied land ends up on the shelves of EU supermarkets.

 

One of the richest coastlines in the world

The fish stocks of occupied Western Sahara have not only attracted the interest of the Moroccan fleet: other foreign interests are also fishing in the occupied waters through arrangements with Moroccan counterparts. Along the Western Saharan coastline, a processing industry has emerged.

11 May 2026

The CJEU Court Cases

Keeping track of the many legal proceedings relating to Western Sahara is not easy. This page offers an overview of the cases concerning the territory that have been before the Court of Justice of the European Union (CJEU).

08 May 2026

Tūhana human rights advisors ignore human rights

A consultancy hired to assess phosphate imports from occupied Western Sahara into New Zealand concludes there is no problem. 

29 April 2026

MEPs push back on Commission over Western Sahara in EU–Morocco trade

MEPs from across the political spectrum sharply criticised the European Commission over its handling of EU-Morocco trade relations covering occupied Western Sahara, raising concerns over legality, transparency and an apparent disregard for Parliament’s role.

19 March 2026